Our Team

Tom Vladeck // Managing Director // New York City

Tom studied marketing and statistics at Wharton, where he received his MBA. Prior to Wharton, he received a master’s degree from the London School of Economics, and studied math at Pomona College. He has produced quantitative models for multiple Fortune 500 brands, startups, and small- and medium-sized businesses (and, in a prior life, for global climate policy reports). Much of Gradient’s work draws on the cutting-edge marketing research performed at Wharton by Tom’s advisors and mentors.

Kyle Block // Research Manager // Philadelphia

Kyle is a global market researcher with experience designing hundreds of population and consumer studies in more than three dozen international markets. His work has influenced global ad campaigns in emerging markets to help target the growing consumer class. His training and expertise lie at the intersection of understanding the behaviors of diverse and dynamic populations using a wide array of data and methodologies. Kyle, an aficionado of maps and spatial data, holds a MS in Spatial Analytics from the University of Pennsylvania and studied International Relations and Spanish at Claremont McKenna College.

Marcin Kosiński // Statistician // Warsaw, Poland

Marcin Kosiński has a master’s degree in Mathematical Statistics and Data Analysis. Previous experience in the field of large-scale online learning and various approaches to personalized news article recommendation. Co-organizer of the 1600+ member R Enthusiasts meetups in Warsaw and the main organizer of the Polish R Users Conference 2017 (Why R? 2017). Loves developing R packages and survival analysis models. He worked as a subject matter expert at the 3000+ member Data Crunchers Online R Course at The Warsaw School of Data Analysis.

Patti Williams // Advisor // Wharton

Professor Patti Williams’ research examines ways consumers’ emotional responses influence consumption and persuasion. Her current research projects focus on how emotions influence consumer decisions and processes of persuasion; consumer responses to emotional and attitudinal ambivalence; emotion regulation; and the emotions associated with social identities.

Professor Williams’ research has been published in top-tier academic journals including the Journal of Consumer Research, the Journal of Marketing Research and the Journal of Experimental Psychology: Applied. She serves on the Editorial Review Boards for the Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Marketing Research, and the Journal of Marketing. She previously served as an Associate Editor at the Journal of Consumer Research.