Customer Scoring

fitGradient can apply statistical models and machine learning algorithms to your CRM data to make predictions about specific customers. How likely is a specific customer to cancel their subscription? Or to purchase a specific product?

We apply some of the most powerful predictive models available, including random forests, boosted trees, support vector machines, and regularized regression.

We don’t believe in a one-size-fits-all approach to predictive modeling. Depending on the needs of the project, we balance between interpretability, predictive power, feature selection, and other constraints.