We believe in evidence-based decisions.
Data is evidence. We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.
We will define the question with you and work backwards to the analysis it requires. We speak conjoint, forecasting, segmentation, attribution, targeting, customer lifetime value, random forests, naive bayes classifiers, regularized regression, applied probability models, hierarchical bayes, spatial autoregression – and more.